Words Matter:

Integrating Your Social Justice Values Into Your Private Practice Copy

With Dena Omar, LCSW + Anti-Oppression Consultant and Arianna Smith, LPC + Copywriter

Friday, December 2nd, 2022
 9-10:30am PST/10-11:30am MST/12-1:30pm EST

Replay Available for 14 Days

Register for Free Workshop

Is your private practice copy truly inclusive?

Social justice values are foundational to your identity as a therapist. However, graduate school didn’t fully prepare you to write copy that is truly inclusive to BIPOC (Black, Indigenous, People of Color) clients, LGBTQ+ clients, and those with marginalized identities.

In this free 90-min workshop, you’ll learn how to:

  • Recognize ways you might be unknowingly alienating BIPOC/LGBTQ+ prospective clients on your current website.
  • Self-disclose your identities on your website to connect more authentically with prospective clients.
  • Eliminate common phrases historically rooted in racist, ableist, or sexist language.
  • Think critically about your copy through an anti-oppressive framework so that you can apply these principles to all future copy you write. 
  • Take small, actionable steps to blend the principles of compelling copy with a liberatory approach to counseling.
  • Celebrate your courage and normalize the challenges you might face as you do this deeper work. (We know it’s not easy!) 

What you write on your website can help or harm prospective clients. We will show you examples of both.

In addition to the examples we’ve gathered, we provide the opportunity for a  few brave therapists to volunteer for a website review by Dena Omar, presenter and anti-oppressive consultant.

As a volunteer, you’ll receive live feedback so you can have actionable steps to make your copy immediately more inclusive. As a participant, you’ll get to see these principles in action and how you might apply them to your copy.

Register for Free Workshop

About the Presenters:

Dena Omar

Hi! I’m Dena Omar (they/them), an LCSW, clinical supervisor, Anti-Oppressive Consultant, and a PhD student in Depth Psychology with an emphasis on Community, Liberation, Indigenous, and Eco-Psychologies. 

I’m a queer, Muslim, non-binary, Arab American, over-thinker who lives on the stolen, unceded lands of the Tohono O’odham (Tucson, AZ).

I’m on a mission to dismantle white supremacy and to create a revolution of anti-oppression therapists who change the definition of what it means to do “culturally competent” therapy.

Learn more about Dena’s work here.

Sign up for Dena’s Anti-Oppressive Therapist email list here.

Arianna Smith

Hey! I’m Arianna Smith (she/her), an LPC in private practice and a copywriter/copy coach for therapists and healers.

I’m a white, queer, fat, neurodivergent woman living on the unceded, ancestral lands of the Tséstho’e (Cheyenne), Núu-agha-tʉvʉ-pʉ̱ (Ute), and Očhéthi Šakówiŋ (Sioux) peoples (Denver, CO).

I'm deeply committed to helping therapists write personality-filled copy that disrupts antiquated messaging around self-disclosure so they can connect more authentically with their clients.

Learn more about Arianna’s work here.

Sign up for Arianna’s copywriting email list here(Free masterclass)

Register for the Free Workshop!